UNICEF's Change for Good with Cebu Pacific Goes Online

Now, you can help vulnerable children even without booking a flight

Continuing its 25th anniversary celebrations, Cebu Pacific, the Philippines’ leading carrier, has renewed its partnership with UNICEF by bringing the Change for Good program online.

Now, Cebu Pacific fans and passengers can donate to help vulnerable children, anytime and anywhere, even without booking a flight.

“By enabling the Change for Good program to be available inflight and now online, we are committed to improving the lives of Filipino children and families through our continuing partnership with UNICEF. Now, EveryJuan can safely contribute to support UNICEF’s programs for children,” said Lance Y. Gokongwei, President and CEO of Cebu Pacific Air.

More than a year into the pandemic, children face greater risks to their health and well-being. With partnerships and individual donations, UNICEF reimagines a better future for children by improving their access to basic services through national programs with the government.


“Thanks to our partnership with Cebu Pacific through the Change for Good campaign, airline passengers have helped save and improve the lives of thousands of vulnerable children and families. By taking the campaign online, more people can now easily help children get improved access to health and nutrition, water, hygiene and sanitation, education, child protection and support during emergencies,” said Oyunsaikhan Dendevnorov, Country Representative, UNICEF Philippines. 

A program of UNICEF in partnership with the international airline industry, Change for Good has raised more than $165 million worldwide since its inception in 1987. Cebu Pacific is the first and only airline in Southeast Asia to be a part of this global initiative since joining in 2016.

By 2019, the Change for Good campaign reached the $1 million mark in the Philippines and contributed to the implementation of the Republic Act 11148 or the Kalusugan at Nutrisyon ng Mag-Nanay Act, also known as the First 1,000 Days Law.

In the Philippines, the donated funds are used for UNICEF’s First 1,000 Days Health and Nutrition program, which focuses on providing children with proper nutrition in their first 1,000 days of life, a critical stage in their overall development.

To help save and improve the lives of vulnerable Filipino children, visit the UNICEF Change for Good campaign with Cebu Pacific at bit.ly/UNICEFChangeForGoodPR

Banner image courtesy of UNICEF. Photo taken before the COVID-19 pandemic.