The Second Module of the Sustainable Tourism Program Rolls Out in Boracay
by Cebu Pacific And JG Summit Teams| Oct 17, 2018
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From left: Secretary Arthur Tugade, Department of Transportation; Secretary Mark Villar, Department of Public Works and Highways; Secretary Eduardo Año, Department of Interior and Local Government; Secretary Bernadette Romulo-Puyat, Department of Tourism; Secretary Roy Cimatu, Department of Environment and Natural Resources; Candice Iyog, Cebu Pacific Vice President for Marketing and Distribution.
The second module of Juan Effect, Cebu Pacific’s push for sustainable tourism, has just rolled out in Boracay, just in time for the highly anticipated reopening of one of the country's most beautiful islands. The airline donated trash bins for use around the island to encourage proper waste management amongst locals and tourists alike.
Officials from Cebu Pacific, together with the Philippine Department of Tourism, Department of Environmental and Natural Resources, and Department of Interior and Local Government, were present in Boracay for a ceremonial turnover of bins to the Municipal Environment and Natural Resources Office (MENRO). The bins were manufactured using upcycled waste plastic materials, including 1.8 kilograms of laminated wrappers—roughly equivalent to 789 snack packs.
Further in line with the government’s efforts to fully rehabilitate Boracay, the airline will also be reducing its flights to Caticlan.
Since Juan Effect’s launch on July 31, 2018, CEB has rolled out initiatives in Siargao, right before its peak tourist season, and it has also replaced all its non-recyclable utensils inflight with eco-friendly ones for meals and refreshments.
The Juan Effect program aims to encourage responsible travel among passengers, and empower everyone to change at least one everyday habit. At the same time, this program also engages with local stakeholders for a more collaborative effort towards the conservation of the environment.
For more information, visit www.cebupacificair.com, or follow CEB’s official Twitter (@CebuPacificAir) and Facebook pages. You may also download the Cebu Pacific official mobile app on the App Store and Google Play.
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