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Dogs & their Owners Get Some Good Clean Fun at TopBreed’s ShamPooch Bath Time

A series of summer events was held to promote ShamPooch, TopBreed’s new dog shampoo
by The JG Summit Team | Jul 12, 2019
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The recent summer months provided many families with the perfect opportunity to have extra playtime with their pets. However, with all this fun in the sun often comes some unwanted consequences—pets covered in dirt and reeking of unpleasant odors.

To get our furry friends back in perfect dog show form, there’s ShamPooch, a recently launched organic shampoo from TopBreed, the makers of the country’s leading dog food brand. TopBreed is a brand of Universal Robina Corporation’s Agro Industrial Group (URC AIG).


From left: Jonathan Dino, Head Agri Consumer Sales and Operations, URC-Agro Industrial Group; Vincent C. Go, Vice President and Business Unit General Manager, URC-Agro Industrial Group; Julie Climacosa, Category Manager; and Ruel Ong, National Sales Manager pose with Poochie.

To inform more pet lovers about the wonders of ShamPooch, a concentrated dog wash that helps clean your dog and keep its coat smooth, shiny and free from parasites, TopBreed held three separate Shampooch Bath Time events over the summer. Dog lovers trooped to the Jose D. Aspiras Civic Center in Agoo, La Union (May 18); the Heroes Hall Ground in San Fernando, Pampanga (May 25); and the Mamba Gymnasium in Tuguegarao City, Cagayan (May 25) for the interactive sessions.

Taking between two to three hours each, the events consisted of TopBreed ShamPooch product presentations, talks on dog hygiene with celebrity veterinarian and TopBreed brand ambassador Dr. Nielsen Donato, fun games, raffles, and free dry grooming sessions.

Making the event even more fun for the dog-loving community was the simultaneous bath time of the pets, where dog owners were encouraged to also get wet with their four-legged friends. Pet bath essentials such as pails, basins, towels and ShamPooch were provided for each pet taking part in the activity. The appearance of Poochie, the TopBreed ShamPooch mascot, was also a hit with the kids.

Passing the standards of the Bureau of Animal Industry, ShamPooch is made from organic ingredients including madre de cacao and neem extracts, known for their antibacterial and anti-parasitic properties, as well as glycerin, which moisturizes and nourishes the skin, and organic keratin which revives and protects the smoothness of your dog’s coat.

For more information on URC and its products, visit www2.urc.com.ph

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