Robinsons Malls and the National Bicycle Organization (NBO) have forged a long-term partnership to launch the RKids Push Bike Racing series, aimed at bringing more Push Bike Racing (PBR) events across the country.
Starting this year, monthly PBR events will take place at selected Robinsons Malls locations, aiming to cultivate a dynamic community of health-conscious families and cycling enthusiasts.
Off to the races! From left: JP Hernandez, Robinsons Malls Regional Operations Manager (NCR); Peter Balagtas, Robinsons Metro East Mall Operations Manager; Jess Zulueta, Robinsons Malls Senior Marketing Director; Benedict Camara, director and founder of the National Bicycle Organization; and Krystel Marquez-Lim, Robinsons Malls Sustainability and Customer Management Manager.
Since 2021, Robinsons Malls has served as the official venue for NBO's PBR events, playing a pivotal role in providing a fun and secure platform for young riders to showcase their skills.
Jess Zulueta, Senior Marketing Director of Robinsons Malls, says that this partnership allows malls in eight locations, namely Robinsons Imus, Robinsons Novaliches, Robinsons Malolos, Robinsons Metro East, Robinsons Galleria South, Robinsons Starmills, Robinsons Antipolo, and Robinsons Pangasinan, to promote an active, healthy, and sustainable lifestyle for children and foster stronger cycling communities.
Benedict Camara, director and founder of NBO, shared, "With our partnership with Robinsons Malls, we will be able to continue our advocacy of growing the cycling community, teaching toddlers the fundamentals of biking, and ultimately creating the next generations of bikers who love biking and a healthy lifestyle.”
The RKids Push Bike Racing series is designed to encourage a love for cycling and an active lifestyle among toddlers and young children. The program provides a fun and engaging environment where they can develop balance, coordination, and confidence on two wheels, pulling them away from gadget screen time and encouraging them to enjoy the outdoors.
Beyond the fun and excitement of racing, the collaboration between Robinsons Malls and NBO actively promotes cycling for its health, environmental, and community-building benefits. Apart from inspiring the next generation of cyclists, the program encourages families to develop Earth-friendly, sustainable habits.
This year, the RKids Push Bike Racing experience gets even better with the launch of the RKids Push Bike Racing Passport program. Children can participate in multiple races throughout the series, collecting stamps on their passports and unlocking exciting rewards.
For older kids (ages 5-6) seeking a challenge, Robinsons Malls and NBO are expanding their program to include Duathlon events and seminars that combine running and cycling. These exciting races are open to young athletes ready to push their limits.
Download the RMalls+ App and tap “RDeals” to join any of the upcoming races or visit robinsonspbr.nationalbicycle.org.ph for the full calendar of push bike races. To learn about upcoming events at Robinsons Malls near you, visit facebook.com/RobinsonsMalls
