Cebu Pacific, the Philippines’ leading carrier, is supporting the Department of Tourism’s “Discover More to Love” campaign, which encourages Filipinos to explore destinations around the country while helping generate opportunities for local communities and tourism businesses.
CEB’s own “Discover Juan by Juan” initiative supports this goal by inviting travelers to experience the cultures, cuisines, attractions, and local businesses that give each Philippine destination its distinct character.
Launched under the leadership of Tourism Secretary Dita Angara-Mathay, “Discover More to Love” is a domestic tourism campaign under the DOT’s “Love the Philippines” national tourism brand. It brings together airlines, hotels, tour operators, online travel platforms, and other industry partners to offer travel deals and experiences across the country.
As a participating airline, CEB is helping make these experiences easier to reach through its year-round low fares, regular seat sales, and extensive domestic network. Its partnerships with hotels, cafés, wellness brands, and other local businesses also encourage travelers to discover more of what each destination has to offer.
“Cebu Pacific has been a steadfast partner of the Department of Tourism in opening more destinations across the Philippines and making travel more accessible for every Filipino. We are proud to support the ‘Discover More to Love’ campaign by making it easier and more affordable to explore the destinations that make the Philippines truly unique,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
“As we continue to expand connectivity and bring more travelers to both established and emerging destinations, we hope to create greater opportunities for local communities, tourism businesses, and the many Filipinos whose livelihoods depend on a thriving tourism industry,” she added.
For more information on Cebu Pacific, visit cebupacificair.com
