Cebu Pacific's Charo Lagamon, Director Corporate Communications (2nd from the left); Capt. Sam Avila, VP Flight Operations (center); and Roxanne Gochuico, Corporate Social Responsibility Specialist (2nd from the right) flanked by the airline's partners from Stratworks Agency
Cebu Pacific bagged two Merit Awards at the 17th Philippine Quill awards held on August 30, 2019, at the Marriott Hotel in Pasay City. The country's leading airline won for its programs Enabling Filipino’s dreams to take flight and Juan Effect: Inspiring a generation of environmentally responsible Filipino travelers, under the category of Communication Management: Corporate Social Responsibility.
Cebu Pacific’s Enabling Filipino’s dreams to take flight is a Cadet Pilot training program in partnership with Flight Training Adelaide (FTA) aimed to address the airline's expansion requirements over the next five years. With its mission to make everyJuan achieve the dream of becoming a pilot, this program trains homegrown Filipino pilots with best-in-class international standards. The entire program is financed by Cebu Pacific, with the successful cadet-pilots guaranteed employment with Cebu Pacific upon graduation. They will then amortize the payment for their training through salary deductions over a maximum span of 10 years.
Meanwhile, Juan Effect: Inspiring a generation of environmentally responsible Filipino travelers is a sustainable tourism program in partnership with the Philippine Department of Tourism. The program aims to promote environmental responsibility by engaging travelers and local stakeholders to collaborate and cooperate towards mitigating the impact of tourists on the environment.
Through this program, Cebu Pacific also replaced non-recyclable plastic spoons, forks, stirrers, and cups with sustainable alternatives for all its domestic and international flights.
The Philippine Quill is the country’s most prestigious awards program for business communication, recognizing local organizations and corporations making use of excellent communication platforms to achieve their business goals and to make a difference in society.
This year’s competition was tight with over 800 entries from public and private organizations, large and small.
