As the retail arm of the Gokongwei Group, Robinsons Retail Holdings, Inc. passionately shares the conglomerate’s commitment to provide customers with better choices and create shared success with stakeholders.
Robinsons Retail’s deeply entrenched culture of customer-centricity and creating shared success is reflected in its strategies to adapt to the dynamic space of the retail industry. Responding to the needs and wants of a growing segment of customers who put a premium on quality, specialized service, and convenience, Robinsons Retail unveiled a highly improved Shopwise Antipolo on May 26, 2022.
Located in the commercial epicenter of Rizal province, the recently renovated hypermarket aims to delight customers from Mega Manila through unique and elevated shopping experiences, augmented by world-class modern interiors and exceptional customer service.
Housing an extensive array of gourmet options and lifestyle products, the rebranded store offers exciting finds for a diverse and discerning market, from professional chefs and foodies to homemakers looking for unique ingredients and excellent merchandise options. Filling those needs, Shopwise Antipolo’s expanded product assortment now includes exclusive lines from leading international food retailers and producers including Woolworths (Australia), Meadows (Hong Kong), and No Brand (Korea), to name a few.
“From our redesigned lighting fixtures to our grocery aisles and what we put on our shelves, the aim in our rebranding was for Shopwise Antipolo to give the best of what modern retail has to offer. This really comes down to store experience. We believe that we have the opportunity to cater to an emerging market of consumers who value better quality and specialized service, as well as convenience. After all, we’re doing it all under one roof,” shared Stanley Co, Managing Director of Robinsons Retail’s Supermarket Segment.
True to its value proposition to serve a large breadth of customer needs, Shopwise also showcases a diverse product range apart from food and grocery items, such as appliances, home and kitchen essentials, bed and bath, and general merchandise.
Onboarded brands include high-grade kitchen appliance and kitchenware makers Russell Hobbs, Oster, and Tefal. Dinnerware needs are met by Corelle, which combines elegant style with durable design, while the respected brands Seville Classics and Lifetime offer an assortment of home furnishings. The store also has premium bedroom linen from Hudson & Essex, Pur & Calm, and Madison Avenue, among others.
Also adding to the appeal of the vastly improved hypermart is the foodie favorite Project Pie, a pioneer of the “build-your-own” pizza concept, owned and managed by the Shakey’s Group. Choosing from a multitude of ingredients, diners can experiment and personalize what goes on their freshly baked pizzas. Project Pie’s menu also includes favorites like chicken, pasta, and salads. For snacking or dessert, Krispy Kreme, touted as the “home of the original glazed doughnut,” is another sure crowd pleaser.
“There’s a lot in store for our shoppers. We maintained the best facets from the old Shopwise and introduced changes to evolve with our target consumer. We are excited to welcome them in this re-envisioned space, where, hopefully, they feel that they get to travel the world through shopping with us," said Co.
For more information on Robinsons Retail Holdings' Supermarket Segment, visit robinsonsretailholdings.com.ph/business-units/supermarket
