Cebu Pacific, the Philippines’ leading carrier, marked the anniversary of a company milestone with the release of a short film about its 250 millionth passenger.
Shared online a year after the achievement, the heartwarming video follows Singapore-based overseas Filipino worker Russel Capaniarihan, who traveled home to the Philippines with Cebu Pacific in December 2024.
Originally from Bacolod, Capaniarihan began working overseas in 2009. Her holiday trip, her first in 11 years, marked a homecoming she had long dreamed of.
As part of the 250 millionth passenger recognition, Capaniarihan received PHP 250,000 and 25 free round-trip flights to destinations across the airline’s network in the Philippines, Asia, Australia, and the Middle East.
After years of working overseas to support her family and help lift them out of poverty, she chose to share the reward with those closest to her—bringing them on their first vacation together to Puerto Princesa. It was their first time visiting Palawan, and for some, their first time boarding a plane. What began as a milestone for Cebu Pacific became a deeply personal moment for Capaniarihan and her family.
Now available on Cebu Pacific’s Facebook and YouTube channels, the short reflects the airline’s belief that progress is defined by the moments it makes possible and the lives those journeys touch.
“Our story as an airline is built on the journeys of the people we fly,” said Candice Iyog, Chief Marketing and Customer Experience Officer of Cebu Pacific. “Russel’s experience reflects what matters most to our travelers—coming home, reconnecting, and making plans they’ve waited years to fulfill. For 250 million moments and counting, we’ll keep flying you home.”
A key pillar of the Gokongwei Group, Cebu Pacific continues to advance connectivity as a way to bridge distances, strengthen family ties, and help Filipinos pursue opportunities while staying meaningfully connected to home.
To learn more about Cebu Pacific, visit cebupacificair.com
