Four of Universal Robina Corporation's (URC) best-known brands remain among the Philippines' most chosen food and beverage products, with C2 and Nissin Noodles recording gains in the 2026 Brand Footprint report from Worldpanel by Numerator.
The annual study by the consumer research firm, formerly known as Kantar Worldpanel, ranks fast-moving consumer goods (FMCG) according to Consumer Reach Points (CRP), which measure how many households purchase a brand and how frequently they choose it.
Based on consumer purchasing data for the 52 weeks through October 2025, the latest rankings highlight the continued popularity of Great Taste, C2, Piattos, and Nissin Noodles across different food and beverage categories.
Established Favorites, Growing Reach
Great Taste maintained its position as the country's fourth most chosen beverage brand, recording 317 million CRP and reaching 66 percent of Filipino households. It also ranked 14th among all FMCG brands nationwide.
Worldpanel credited the coffee brand's strong shelf visibility and extensive range of variants, which cater to different tastes and drinking occasions.
C2, meanwhile, demonstrated growing consumer reach. The ready-to-drink tea brand placed 14th among beverages, increasing its CRP by 11 percent to 37 million from 33 million in the previous report. Its household penetration reached 29 percent.
The gains were particularly notable in discount retailers, where C2's CRP grew 38 percent. Growth was also recorded in supermarkets, hypermarkets, and sari-sari stores, while larger pack sizes helped meet demand for at-home consumption.
Among food brands, Piattos continued to enjoy widespread popularity, reaching approximately 73 percent of Philippine households, the highest penetration rate among the four URC brands featured.
The potato snack ranked eighth in its category with 180 million CRP, matching its previous year's score despite slipping one place in the rankings. Its penetration through discount retailers doubled from 2.7 percent to 5.4 percent, further expanding its reach.
Nissin Noodles also gained ground, placing 14th among food brands with 104 million CRP, up from 101 million in the previous report. The three percent increase came alongside household penetration of 51 percent.
Worldpanel attributed the brand's performance partly to increased at-home consumption, supported by its positioning around convenient meals, snack time, and satisfying cravings.
Earning Consumer Preference
URC's performance comes amid changing purchasing habits and a challenging growth environment for Philippine FMCG companies.
In a separate market outlook for 2026, Worldpanel projected growth of three to four percent in Philippine in-home FMCG sales, citing cautious consumer spending and modest economic growth. The research firm also identified the importance of attracting new shoppers and finding additional consumption occasions.
These trends provide useful context for URC's results. Great Taste and Piattos maintained substantial household penetration, while C2 and Nissin expanded their consumer reach. The gains recorded through discount retailers also point to the growing importance of making products accessible across different shopping channels.
“Having URC brands recognized among the country's most chosen brands is a strong affirmation of the trust Filipino consumers place in us every day,” said Karen Ong, Chief Marketing Officer of URC.
All four brands also appeared in the 2025 Brand Footprint report, demonstrating their sustained presence in Filipino households across successive editions of the study.
Their continued recognition speaks to a challenge shared by even the most established household names: maintaining consumer loyalty while responding to changing preferences, shopping habits, and everyday needs.
“These results reflect our commitment to building brands that are relevant, accessible and meaningful in consumers' lives. We are grateful for this recognition and remain focused on creating products and experiences that continue to delight them and earn their choice.”
For more information, visit urc.com.ph
