Five years after its launch, Go Rewards has grown into a 15-million-account loyalty platform that connects customers with brands spanning retail, travel, banking, fuel, and lifestyle.
Go Rewards is operated by Data Analytics Ventures, Inc. (DAVI), a company which leads JG Summit’s data analytics and loyalty initiatives. The program now spans over 2,000 partner stores and locations nationwide where members can earn and redeem points. Its growth has also given JG Summit and its consumer-facing businesses a common platform for strengthening customer relationships, creating more relevant experiences, and generating insights into consumer behavior.
From Robinsons Rewards and GetGo to a Wider Loyalty Network
Go Rewards traces its roots to Robinsons Rewards and GetGo, the loyalty programs of Robinsons Retail and Cebu Pacific, respectively. In 2021, these separate programs were brought together under Go Rewards, creating a wider loyalty platform connecting multiple brands across the Gokongwei Group ecosystem and other participating partners.
The transition expanded both the reach of the program and the way members used it. Where customers once relied largely on a physical loyalty card for retail and airline purchases, the Go Rewards app introduced a more digital experience. Members can now monitor their points, discover personalized offers, join promotions, and shop through participating online partners.
The expanded network also gives members greater flexibility in how they earn and use their points.
Through Cebu Pacific, for example, members can earn Go Rewards points from eligible flight bookings and add-ons, then use those points elsewhere in the Go Rewards network. They can also link their MyCebuPacific and Go Rewards accounts, view their points balance through their Cebu Pacific account, and redeem points directly for flights through the airline’s website and app.
GoTyme Bank, meanwhile, connects banking and payments with Go Rewards, giving customers more ways to engage with the program through everyday transactions.
These connections give members greater value, convenience, and flexibility, while helping participating businesses strengthen customer relationships, coordinate campaigns, and introduce customers to other brands within the network.
Supporting Better Customer Experiences
DAVI uses insights generated through Go Rewards to help participating businesses create more relevant customer experiences and make better-informed decisions, from shaping campaigns and customer engagement to guiding product development.
Looking ahead, DAVI plans to grow the Go Rewards partner network and strengthen the digital and analytics capabilities behind the program.
“Over the past five years, we've built a strong foundation and earned the trust of millions of members,” said Lee Martin, DAVI Chief Advisor. “The next chapter is about making Go Rewards even more personal, relevant, and rewarding in everyday life, as we work towards becoming the best loyalty program in Asia.”
For more information on the Go Rewards loyalty program, visit gorewards.com.ph
To learn more about the company behind it, visit davi.com.ph
