Go Global Business Services, Inc. (GoGBS), the shared services arm of JG Summit Holdings, formally inaugurated its office on February 13, 2026, at the Cyberscape Beta building in Ortigas Center, marking its evolution into a more integrated, digital, and customer-focused organization.
Established in 2013 as Aspen Business Solutions, Inc., the organization was created to centralize support functions such as human resources, finance, procurement, and technology services across the group. Today, GoGBS is expanding its role to deliver end-to-end solutions that support the evolving needs of its customers.
In his remarks at the event, Lance Y. Gokongwei, President and CEO of JG Summit Holdings, described the launch of GoGBS as the start of a new chapter in how the company serves its customers, partners, and business units. “GoGBS is more than a new shared services platform; it represents our collective commitment to do things better, smarter, and with greater purpose.”
The shift reflects how the conglomerate is redefining shared services from a back-end support function to a more strategic, customer-focused partner. By combining digital tools, streamlined processes, and closer collaboration across teams, GoGBS aims to help business units operate more efficiently while staying focused on growth.
Tina Alvarez, JG Summit Chief Digital and Information Officer and GoGBS President, described the new GoGBS as a “digital global business services organization that delivers scaled services,” while also “adding transformative solutions” to better support customers. She emphasized that the goal is to bring strategic advantages to business units so they can focus on their core operations and accelerate growth, noting that “without our customers, we do not exist.”
For Rodel Aguilon, GoGBS General Manager, customer experience is defined not just by the services GoGBS delivers, but by how consistently customers experience them. “Customer experience or CX goes beyond what we do,” he said, emphasizing the importance of how GoGBS interacts with its customers and “the experience that we consistently create.”
To help bring this approach to life, GoGBS has introduced five customer experience principles:
- See It, Own It
- Close the Loop
- Hear to Help
- One Team, All In
- and Fit for Purpose.
Together, these principles promote accountability, responsiveness, empathy, collaboration, and solutions across the organization to genuinely address customer needs.
To reinforce these key tenets, GoGBS featured leaders from across the JG Summit ecosystem —including representatives from Cebu Pacific, Robinsons Land, and Universal Robina Corporation — who shared their perspectives in a video shown during the GoGBS town hall. Their insights highlighted how ownership, follow-through, and collaboration shape their experience as customers, demonstrating how consistency, responsiveness, and cross-team coordination directly influence the quality of service delivered across the group.
From its newly inaugurated office, GoGBS is in a strong position to pursue its renewed direction, bringing together people, processes, and technology to better support the conglomerate's businesses.
For Lance Y. Gokongwei, purpose is what keeps that shift in direction grounded. “It keeps us focused on what matters most, which is delivering consistent, reliable, and meaningful service to all the people and business units who depend on us.”
To learn more about Go Global Business Solutions, visit its official LinkedIn page.
