Hira Holdings Partners with RHR, Leveraging Its Hotel Mgmt. Expertise for New Siargao Resort

Project brings Robinsons Hotels & Resorts' distinctive branded service to Siargao with focus on sustainability & local relevance

Robinsons Hotels and Resorts (RHR), the country’s leading hospitality group, has entered a 10-year management agreement with Hira Holdings, Inc. (HHI) to bring a new eco-friendly luxury villa resort to Siargao.

Set to open by 2026 in Barangay Malinao, General Luna, this project will have 18 villas, an immersive pool experience, and contemporary all-day dining, promising to elevate Siargao’s tourism with a blend of global hospitality standards and the distinctive Filipino brand of service.

Robinsons Hotels & Resorts (RHR) seals partnership agreement with Hira Holdings Inc. (HHI) to manage their luxury villa project in Siargao. At the signing event are (from left) RHR Director of Projects and Design Lourdes Lucido, RHR Senior Vice President and Business Unit General Manager Barun Jolly, HHI President Haresh Hiranand, HHI Director Seth Hiranand, HHI Director Shiv Hiranand, Mega Mykon Builders President Mike Millo, and Director of G2 Studio Ltd. Graham Applin. 

Initially gaining prominence as the first franchisee of Jollibee, Hira Holdings has since diversified to include premium property development. Haresh Hiranand, the president of the family-owned firm, shared that RHR’s expertise emboldened the company to enter into the hospitality sector. “We are grateful to RHR for opening this opportunity to us. We are confident with the brands and capacity of Robinsons Hotels, that’s why it was easy for us to trust and sign with our very first hotel and we look forward to building more with them in the future.”

Barun Jolly, Senior Vice President and Business Unit Head of Robinsons Hotels and Resorts, highlighted the significance of the new collaboration: “We are delighted to have this meaningful partnership with Hira Holdings, a company that holds the same values with RHR. This partnership signifies a step forward in our mission to continuously expand our presence geographically while maintaining our commitment to exceptional service and sustainable practices."

Signing the 10-year memorandum of agreement are (from left) RHR Associate Director for Business Development Mario Cuengco, RHR Senior Vice President and Business Unit General Manager Barun Jolly, and HHI President Haresh Hiranand. IMAGE Courtesy of RHR

Siargao, famous for its world-class surfing scene, is in the midst of a tourism boom, with 529,822 visitors in 2023 compared to 125,008 tourist arrivals the previous year. This growing popularity makes the island an ideal location for RHR’s luxury venture, further enhancing the region’s appeal as a premier tourist destination.

RHR’s diverse portfolio already includes 30 hotels under five local brands: Go Hotels, Go Hotels Plus, Summit Hotels and Resorts, Grand Summit Hotels, and Fili Hotel. This latest project aligns with the group’s strategy to expand geographically through franchising and management agreements. Jolly adds, “We are confident in the bullish economic projection of the country and with our expertise in hotel brand development we would like to enable optimistic investors who want to venture into the hospitality industry as well.” 

For more information about Robinsons Hotels and Resorts and its upcoming projects, visit robinsonshotels.com. Those interested in partnering with RHR, contact RLCRHR.BDD@robinsonsland.com