Two strategic business units of JG Summit Holdings—Universal Robina Corporation and Robinsons Bank—were cited for their outstanding communications programs at the recently held 55th Anvil Awards of the Public Relations Society of the Philippines (PRSP).
The Anvil Awards recognizes excellent PR and communications campaigns that had a significant positive impact on their target audiences and society in general.
URC, one of the country’s largest food and beverage manufacturers, was presented with one Gold Anvil and two Silver Anvils for its various campaigns.
Its Sustainable Potato Farming program—a capacity-building initiative in partnership with the Department of Agriculture to enhance access to high-yielding seeds as well as training and research and development—received a Gold Anvil in the Public Relations Programs Directed at Specific Stakeholders (Communities) category and a Silver Anvil in the Specialized Public Relations Programs (Advocacy Campaigns) category.
URC won the second of its Silver Anvils for the Sagana Sustansya program, which competed in the Public Relations Program on a Sustained Basis–Community Development (Urban/Rural) category. The Sagan Sustansya program is designed to help address child malnutrition and hidden hunger among public elementary school students through an innovative, affordable, and replicable vegetable-based food additive.
Robinsons Bank, one of the fastest growing commercial banks in the Philippines, took home a Silver Anvil in the Public Relations Tools (External Publication) category for its 2018 Annual Report, “Simplifying the Customer Journey.” The report illustrates the bank’s digital transformation, with traditional services being advanced and geared towards increasing capability, adaptability, and enhanced interaction for its clients and customers. These thrusts complement parent company JG Summit’s vision of being the leading digital conglomerate in the country.
