Filipino household favorite Payless Instant Noodles recently received an ASEAN Halal Brand Award, given to brands that demonstrate excellence, innovation, and an unwavering commitment to the halal industry. The awarding ceremony was held at the ASEAN SME100 Gala Dinner and Awards Presentation last October 16, 2025 at the One World Hotel in Petaling Jaya, Malaysia.
This recognition affirms Payless’ strict adherence to halal standards and certification integrity, ensuring that its products meet the highest expectations of quality, safety, and trust among diverse consumers across the region.
The ASEAN Halal Brand Awards celebrates distinguished brands that exemplify leadership and authenticity within Southeast Asia’s rapidly expanding halal market. The awards are organized by the Small and Medium Enterprises Association (SAMENTA), Malaysia's oldest and largest association of small and medium enterprises, and the Kuala Lumpur Malay Chamber of Commerce, with the support of Malaysia's Halal Development Corporation Berhad (HDC).
Being recognized alongside other leading brands in the ASEAN halal landscape reinforces Payless’ position as a trusted name in convenient and affordable food offerings. The award reflects not only an outstanding brand achievement but also Payless’ contribution to strengthening the region’s halal ecosystem.
By ensuring that its products remain aligned with global best practices in halal compliance, Payless supports both consumer well-being and broader economic growth driven by the evolving halal industry.
As the ASEAN Halal Brand Awards spotlight regional trailblazers, Payless joins a respected roster of brands that continue to shape the future of halal.
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