RLC Residences, the residential division of Robinsons Land Corporation (RLC), recently topped Kantar’s rankings for both Top-of-Mind Awareness and Purchase Intent, highlighting its strong position in the Philippine residential condominium market.
Kantar, a global data, insights, and consulting company, defines Top-of-Mind Awareness as how quickly a brand comes to mind when consumers think of a product or service category, while Purchase Intent measures how likely they are to choose that brand in the near future. RLC Residences outperformed key competitors, particularly in the mid-tier condominium segment, showcasing strong conversion rates and brand affinity.
The study surveyed 1,035 property seekers from socio-economic class ABC1 households across NCR+ (NCR, Cavite, Rizal, Pampanga) and Cebu (Metro Cebu, Mandaue, Punta Engaño, and Busay). The majority of respondents—men and women aged 25 to 60 who are key decision-makers for purchasing residential condominiums, actively searching for a property, and planning to buy within the next two to three years—identified RLC Residences as the most recognized and preferred developer. Among those who interacted with brokers, RLC Residences was strongly linked to attributes such as strong recommendations from friends and family, value for money, knowledgeable and approachable agents, flexible payment terms, reliable property value appreciation, multiple payment channels, digital condo services, and a customer-focused approach that quickly addresses client concerns.
“The recognition affirms our commitment to being a brand that listens, understands, and delivers on what today’s Filipino home seekers truly value,” said John Richard Sotelo, Senior Vice President and General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land. “It reflects our mission to make each homebuying journey feel personal and supported—true to our purpose of serving and delighting every homeowner, every step of the way, as we welcome them to their forever home.”
This achievement highlights RLC Residences’ journey since its relaunch in 2021, which unified Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under one brand identity. Within its first year of commercial launch, RLC Residences already ranked third in Top-of-Mind Awareness, and as of 2025, it holds the top position— a reflection of its clear vision, consistent innovation, and deep understanding of what Filipino home seekers value.
“This is a big milestone for us. When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of,” said Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences. “It shows that when you stay true to your purpose and focus on what homebuyers really need, people will respond.”
Today, RLC Residences continues to expand its footprint with developments designed to meet the needs and aspirations of modern homeowners. These include Le Pont Residences, a premium high-rise condo located within Bridgetowne Destination Estate; Mantawi Residences, a landmark development in Mandaue City designed to elevate urban living in Cebu; Sierra Valley Gardens, the smart suburban community in Cainta, Rizal; and Woodsville Crest, a serene, nature-inspired enclave in Parañaque offering a refreshing city-living experience. Also part of the brand’s growing portfolio are SYNC, a dynamic residential hub in Pasig ideal for young professionals, and MIRA, a pre-selling development in Quezon City thoughtfully designed for starting and growing families.
Strengthening its connection with Filipino home seekers, the brand recently hosted RLC Residences Expo 2025: Hello, Home, Forever—a three-day event that brought to life its vision of helping more Filipinos find a home they can grow with. The expo offered an immersive experience where guests explored the brand’s range of developments, connected with experts, and made informed decisions—reinforcing RLC Residences’ role as a trusted partner in every homebuyer’s journey.
Expanding beyond residential projects and related events, RLC Residences also leads Raising Little Champions, an initiative designed to support young athletes so they can thrive with the support of a caring community. In partnership with IRONKIDS Philippines, the program empowers children to develop values like discipline, confidence, and resilience, while uniting families around shared goals. This family-focused showcases the brand’s commitment to building homes and communities that support every stage of a family’s growth.
In partnership with IRONKIDS Philippines, RLC Residences empowers kids to win in sports and life with the Raising Little Champions project. IMAGE RLC Residences
“We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives—finding a home,” said Sotelo. “Their belief in RLC Residences inspires us to keep improving, innovating, and building spaces that respond to their needs today and for the years to come.”
Learn more by visiting rlcresidences.com or follow its official Facebook, Instagram, and TikTok pages.
