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RLC’s Robinsons Homes Makes Homebuying Easy Through Its Digital Innovations

Digital tools like virtual subdivision & model unit tours are revolutionizing the process   
by Robinsons Land | Jul 1, 2022
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Buying a house is a time-consuming task that comes with a host of things to consider — from the design, features, and amenities, down to the cost and location. But before taking the plunge, prospective homebuyers typically put themselves through the task of visiting properties in different locations, likely armed with a handful of flyers, a notebook or a phone to take down notes, and maybe even a camera to take snapshots of the site. In between these trips are meetings with brokers and real estate agents or exchanging text messages for inquiries.

Thanks to technology, anyone now can jumpstart their home search online and get details with just a few taps. This comes at a time when horizontal developments in open spaces have become attractive options for starter families, upgraders, and retirees.

Growing Homebuyer Market in the Digital Space

To extend an excellent customer experience to prospective homebuyers online, Robinsons Homes, the horizontal real estate division of Robinsons Land Corporation, launched several digital innovations that make choosing a future home easy and manageable despite the limitations brought on by the pandemic.


Digital tools complement Robinsons Homes' traditional sales channels to provide customers a convenient, seamless, and excellent homebuying experience. IMAGE courtesy of Robinsons Homes

In 2021, digital tools became the second main source of information for Robinsons Homes’ homebuyers after the typical sales channel of agents and brokers. Even with the adoption of digital initiatives, creating a personal experience for customers remains a top priority. At Robinsons Homes, digital tools are not meant to replace traditional sales channels; instead, they serve as a means to connect with homebuyers and empower its roster of property specialists to engage better with homebuyers.

“With the majority of Filipinos becoming increasingly comfortable transacting online, we also saw the increase in direct inquiries from interested homebuyers through our website and social media channels. To create a frictionless experience, we developed digital means for them to discover and explore our subdivisions, amenities, and house model at their fingertips without leaving their homes,” shared Patricia Mendoza, Head of Marketing for Robinsons Homes. 

360-degree Virtual Subdivision Tours

Selected Robinsons Homes communities now have 360-degree virtual tours, which are ideal for those wary about heading out for a site visit or those currently residing abroad. An aerial 360-degree view of the subdivision allows the buyer to appreciate the actual terrain of the land, road network, location of key amenities, and vastness of open space. This can be viewed on any type of gadget whether it’s a desktop, a laptop, a tablet or a smartphone.


Take a virtual tour of Hanalei Heights in Laoag, Ilocos Norte, with just a few clicks of a mouse. IMAGE Robinsons Homes

The web-based virtual platform also includes a vicinity map of each development, showing the nearby landmarks and places of convenience easily accessible from the subdivision. Click on the various hotspots and the buyer is presented with a 360-degree view of the actual amenities such as the clubhouse, swimming pools, multi-purpose courts, parks, and many more.

Virtual tours also allow prospective homebuyers to explore a property's amenities, such as the inviting swimming pool of Brighton Baliwag in Bulacan. IMAGE Robinsons Homes

The following communities can now be visited virtually: Hanalei Heights in Laoag City, Ilocos Norte; Grand Tierra in Capas, Tarlac; Brighton Baliwag in Bulacan; Terrazo at Robinsons Vineyard in Dasmariñas, Cavite; and Bloomfields General Santos in South Cotabato. In addition, virtual tours for Brighton Puerto Princesa and Brighton Bacolod will be available soon.

360-degree Virtual House Model Unit

Interested homebuyers can also visit a house model unit virtually. The 360-degree virtual tour of a Robinsons Homes house design, the Chicago—a two-story, three-bedroom home—is similar to what one would expect from physically visiting a fully furnished model unit. It features clear, realistic visuals through its floor-plan layout, 3D dollhouse view, and photo thumbnails. Buyers can also read more about its specifications and inclusions.


“Having a virtual house model unit makes it easier for our buyers to visualize themselves living in the unit and gives them a sense of space during an online viewing. It helps potential buyers emotionally connect to the unit. And the enhanced visibility has made the buying process more user-friendly,” said Anderson Tan, Head of Sales for Robinsons Homes.

Easy Online Payments

To make the home-buying process even more convenient, Robinsons Homes offers several payment methods. Aside from paying over-the-counter at a bank for your monthly amortizations, other safe, secure, and convenient online payment channels are available through credit and debit cards, bills payment, direct fund transfer, mobile banking, and remittance centers. Should buyers need help in setting up their accounts, Robinsons Homes Customer Care representatives can assist them on every step of the way.

Robinsons Homes is a residential brand under Robinsons Land, known for master-planned communities at affordable price points in key cities all over the Philippines. Their vision is to upgrade the quality of life of every Filipino family by providing an ideal home where they can start the good life.

For more information, visit robinsonshomes.com, email WeCare.Rhomes@robinsonsland.com, call or text (+63)998-840-2606, or follow Robinsons Homes on Facebook or Instagram.

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