Robinsons Bank & Pru Life UK Renew Distribution Agreement

Continued partnership to make protection more accessible to Filipinos amid the pandemic

Robinsons Bank, the financial services arm of the Gokongwei Group, and leading life insurer Pru Life UK recently formalized the renewal of their strategic bancassurance partnership at a virtual signing ceremony.

The renewed agreement extends the distribution partnership between Robinsons Bank and Pru Life UK for another three years effective February 1, 2021, ensuring Filipinos’ easy access to protection through affordable life insurance products. The two parties formalized their original three-year partnership in January 2018, signaling the start of Pru Life UK officially distributing its life insurance products exclusively through Robinsons Bank’s 155 branches across the country.

Through IPONsurance, Robinsons Bank is able to offer its depositors Pru Life UK's life insurance products, providing them with better and more affordable choices toward a financially secure future.

Robinsons Bank President and CEO Elfren Antonio S. Sarte stated, “Robinsons Bank and Pru Life UK’s shared vision for its customers has led to a very fruitful partnership. Our IPONsurance product has allowed more Filipinos to get the financial security and stability they need while enjoying financial services that were once difficult to attain. We are very grateful that through this partnership, we can continue to empower our kababayans to take hold of their brighter future.”

Pru Life UK President and CEO Antonio G. De Rosas said, “We are very pleased to jumpstart 2021 by renewing our bancassurance partnership with Robinsons Bank. For another three years, this alliance will benefit Robinson Bank’s customers by providing them with easy access to Pru Life UK’s solutions that meet their growing protection needs. We look forward to fostering a stronger relationship with Robinsons Bank as we continue to fulfil our purpose of helping Filipinos get the most out of life through our life insurance products and solutions.”

Robinsons Bank’s clients can access Pru Life UK’s insurance products anytime, anywhere through Pulse, a health management app which can be downloaded for free on Android or iOS mobile devices.

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