Robinsons Retail Holdings, Inc. (RRHI), the retail arm of the Gokongwei Group, is accelerating the growth of its food segment with three new store openings across the country, strengthening its footprint in key regions of Central and Southern Luzon and Mindanao.
Through its Food division—which includes Robinsons Supermarket, The Marketplace, Shopwise, Robinsons Easymart, and Uncle John’s—RRHI is bringing fresh choices, quality grocery products, and enhanced shopping experiences to more Filipino communities.
Robinsons Supermarket Enters Sta. Maria, Bulacan
On July 28, 2025, Robinsons Supermarket opened its first branch in Sta. Maria, Bulacan, located at Megamart El Paseo, Barangay Sta. Clara. This store is the brand’s seventh in Bulacan and showcases a refreshed modern look, featuring soothing matcha-colored tiles, sleek gray backwalls, and ambient halo lighting.
With Robinsons Supermarket’s promise of bringing “Heart to Cart,” the Sta. Maria branch offers a wide range of fresh produce, local and imported grocery favorites, and wellness products, all at competitive prices. “The opening of our Sta. Maria branch is just the beginning of more exciting things to come,” said Kerwin Legarde, Group General Manager of Robinsons Supermarket. “As we celebrate our 40th year, we’re committed to delivering even more meaningful experiences to our customers—from store innovations to wellness-driven offerings—across the country.”
First Robinsons Supermarket in Surigao del Sur
Just three days later, on July 31, 2025, Robinsons Supermarket expanded into new territory with the launch of its first-ever store in Surigao del Sur, located along Baywalk Boulevard in Tandag City—the brand’s second debut that week.
“Opening in Tandag is a meaningful step for us as we reach more communities in Mindanao,” said Legarde. He added that the brand remains focused on growing its presence in underserved areas while offering the dedicated customer service, fresh choices, and wellness-focused experience that Robinsons Supermarket is known for.
Shopwise Opens in Calamba, Laguna
Meanwhile, in Southern Luzon, Shopwise—RRHI’s hypermarket chain known for its value pricing and wide selection of international and local products—expanded its footprint with the opening of its newest branch at Olivarez Plaza Mall, Calamba City, on July 4, 2025.
The new store features a modern industrial design and offers a curated mix of global grocery finds and everyday essentials.
To mark the occasion, Shopwise Olivarez launched with a major opening sale, giving customers enticing discounts across various categories. Shoppers also discovered exclusive international brands like Meadows, Shopwise’s signature global-value grocery label, and Guardian, a top health and beauty brand. Freshly baked favorites from the Shopwise bakery also delighted visitors.
A Growing Nationwide Footprint
From Bulacan to Laguna to Surigao del Sur, the latest store launches extend RRHI’s food retail reach and deliver high-quality shopping experiences to more communities. With highly anticipated store openings in both established urban centers and emerging provincial markets, RRHI continues to meet the evolving needs of Filipino shoppers nationwide, continuing Robinsons Supermarket’s tradition of putting heart in every cart.
For more information on Robinsons Retail, visit robinsonsretailholdings.com.ph
