On the heels of the award-winning “Juan Effect” sustainable tourism CSR campaign launched with the Department of Tourism, the Philippines’ largest carrier, Cebu Pacific, is strengthening its partnership with the government agency with the launch of its new marketing campaign, “Fly to More Fun.”
“The private sector is a vital partner in our tourism efforts, and Cebu Pacific is a prime example of how a company can align with the government to deliver sustainable and responsible tourism. The ‘Fly to More Fun’ campaign of Cebu Pacific amplifies our own efforts to bring joy to visitors and stakeholders as they delve into the unique sights, experiences and people that the Philippines has to offer. This goes well with their sustainable and responsible tourism campaign, Juan Effect,” said Bernadette Romulo-Puyat, Secretary of the Philippines Department of Tourism.
Aligning with the DOT’s successful and revitalized “It’s More Fun in the Philippines” campaign, “Fly to More Fun” reaches out to potential visitors in key Cebu Pacific markets, showing them the myriad attractions the Philippines has to offer and how easy it is to get to these fun locations.
The Fly to More Fun video quickly shows multiple fun activities offered at Cebu Pacific's 36 local destinations.
Flying to 36 local destinations and close to 100 routes, Cebu Pacific allows tourists more access to our islands than any other airline. Many of these must-visit places—including Boracay, Cebu, Siargao, and Palawan—are the stars of the video that kicks off the campaign, which has the inviting feel of being on a most exciting and pleasurable summer vacation.
“We celebrate our 23rd anniversary with an invitation to experience the Philippines, especially at its prime during the summer months from March to June,” said Candice Iyog, Vice President for Marketing and Distribution at Cebu Pacific, “As we aim to fly 200 Million passengers by 2020, we are rolling out compelling and exciting deals and treats for our customers, and intend to expand our route network to connect more international destinations to the Philippines.”
Cebu Pacific’s passenger goals go hand-in-hand with the DOT’s aim of bringing 8 million tourists to the Philippines in 2019—a lofty yet realistic target, given that 2018 was a record year for Philippine tourism with 7.1 million visitors flying in, the highest figure to date. They’re coming to see the country’s beaches, its endemic flora and fauna, to taste local delicacies, and to savor unique cultural experiences brought about by the nation’s ethnic diversity. These travelers have themselves become the country’s “fun” ambassadors, as the DOT’s relaunched “It’s More Fun in the Philippines” is a 100% crowd-sourced campaign, making use of authentic reviews, photos and videos from actual visitors to the country.
There’s something for everyone in the Philippines, whether in terms of accommodations--from luxury island resorts to budget-friendly bed-and-breakfast lodges, all imbued with the warmth, great service and friendliness that Filipinos are known for—or our shopping and dining options, sure to satisfy everyone, from affluent flashpackers to bargain-hunters.
Check out the ‘Fly to More Fun’ video here:
The latest promotions and seat sales can be found on the official Cebu Pacific Twitter (@CebuPacificAir) and Facebook pages.
