Impact

Summit Media Beefs Up YouTube Ad Solutions with BPA Partnership

Tie-up with Bent Pixels Asia offers advertisers reserved spots before Summit’s video content

by Bent Pixels Asia and the JG Summit Team

Sep 28, 2022

As part of its new digital direction, Summit Media, the Philippines’ leading digital lifestyle network, has entered into a partnership with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia.

The recently announced tie-up will help Summit Media monetize the pre-roll ad inventory of its digital magazines’ YouTube channels.

The strategic partnership allows Summit Media and BPA to offer advertisers reserved media, an advertising solution that lets brands exclusively run their pre-roll video ads on Summit Media’s YouTube Channels, guaranteeing a 100% SOV (share of voice) for a given period of time. Through reserved media, advertisers can effectively “own” Summit Media’s sought-after, quality audience and ad inventory on the platform.

Erwin Razon, General Manager of BPA Philippines, and Lisa Gokongwei-Cheng, President of Summit Media, recently formalized the partnership between their companies to boost Summit Media's advertising revenue on YouTube. IMAGE courtesy of Bent Pixels Asia

Commenting on the partnership, Lisa Gokongwei-Cheng, Summit Media President, said, “Summit Media is very excited to be a partner of Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together."

"We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our reserved media solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network's reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media-buying opportunities," said Erwin Razon, General Manager of BPA Philippines.

Jel Directo, Country Manager of PGAG Inc.; Erwin Razon; Lisa Gokongwei-Cheng; Anne Christine Ongteco-Sandejas, Head of Audience Growth of Summit Media; and Florence Bienvenido, Head of Revenue Growth of Summit Media. IMAGE courtesy of Bent Pixels Asia

Summit Media's YouTube channels, including Cosmo.ph, Esquire Philippines, PEP.ph, Preview, SPIN.ph, Spot.ph, Top Gear Philippines, and Yummy.ph, among others, will be onboarded onto BPA's network of premium YouTube creators. BPA is part of Hepmil Media Group, a leading technology-driven media network that owns PGAG, the country's leading comedy content platform.

BPA will also provide YouTube channel development programs to Summit Media, including workshops, best practices, and tools to help the company sustainably grow the reach and subscriber base of its brands' channels and produce quality content to engage their audiences.

For more information on Summit Media, visit summitmedia.com.ph

For more information on Bent Pixels Asia, visit bentpixels.asia