Robinsons Bank (RBank) catalyzes positive impact in the communities that it serves through Corporate Social Responsibility (CSR) programs. Anchored in its mission statement of “Aiming to be better every day,” RBank created a program entitled “RBank Creates Value” to institutionalize its CSR endeavors in their community engagement.
The three-year CSR Roadmap, which began in 2017, was designed to teach financial literacy to entire families by “adopting” a school, selecting a number of pupils to be the beneficiaries, involving their mothers, and engaging their fathers.
On the first year of “RBank Creates Value”, RBankers conducted storytelling sessions using the fable “The Ant and the Grasshopper,” which imparts the lessons of working hard and saving for future. The pupils were then given coin banks symbolizing the start of their saving mindset. A total of 948 pupils benefitted from the program, as 263 RBankers volunteered their time and taught the children.
Adhering to JG Summit’s aim to “Make Life Better,” the Bank continued to serve and uphold its commitment of fulfilling the community’s changing needs. In 2018, RBankers returned to teach basic financial management the same pupils, instructing them on the difference between needs and wants with the aid of animation videos.
With the help of the Bank’s Bancassurance Team, the importance of financial education was also imparted to the pupils’ mothers. Additionally, a livelihood skills training program was conducted with the help of the Bank’s Microfinance clients, who, aside from sharing their skills, also told the group of mothers how they built their dream business with the financial assistance from Robinsons Bank.
Seventeen CSR Teams composed of volunteer RBankers from different units and regions nationwide were formed. A total of 290 RBank volunteers visited 17 schools nationwide (Eight in Metro Manila, five in Luzon, and four in Visayas and Mindanao) with a total of 1,288 beneficiaries in 2018.
The RBank Creates Value program visits the Pura V. Kalaw Elementary School.
The initiative inspired some parents to open savings accounts for their children. With the guidance of their parents, pupils from Pura Kalaw Elementary School were able to open their first savings accounts and deposited the Christmas aguinaldos that they received during the holidays. Encouraged by their classmates who already have savings accounts at a young age, more pupils followed by opening their own savings accounts.
This year, RBankers will be returning to their “adopted” schools to hold the third leg of RBank Creates Value’s three-year roadmap. Moving forward, Robinsons Bank is determined in initiating more sustainable efforts towards imparting financial education among different communities.
Robinsons Bank rallies on the vision of being the “bank of choice” and pushes initiatives for creating opportunities for more people to experience the rewards of having a bank that takes care of their needs. Through its dedication to provide the best experience, winning culture, outstanding returns, and as a responsive organization, the Bank embraces and extends more than just being a financial arm but builds relationships beyond banking.
For inquiries, please contact RBank HR Employee Relations: Employee_Relations@robinsonsbank.com.ph or call (02) 702-9500 loc. 252.
