Universal Robina Corporation’s (URC) TopBreed continues to be the Filipino furparent’s most trusted kabalikat in nutrition, taking home its fifth consecutive Brand of the Year award at the prestigious World Branding Awards. The brand won in the Dog Dry Food category alongside seven other global brands in the World Branding Awards’ Animalis edition, a special biennial event recognizing the world’s best pet consumer brands. The victory was announced during the awarding ceremony held last July 3, 2025, in Vienna, Austria.
With this honor, TopBreed has established itself as the Philippines’ top dog food brand, having won five out of five total Animalis competitions from 2017 to 2025. It is the only brand from the Philippines to have won in the Dry Dog Food category since the awards’ inception–a testament not only to the quality of its products, but also to the brilliance of its innovations and the strength of its brand identity as every Filipino’s partner in pet health.
Receiving the 2025-2026 Brand of the Year award for dry dog food category from World Branding Forum Charmain Richard Rowles, is (left) URC-AIG Marketing Director Jane Bernardo.
“Winning Brand of the Year for the fifth time is an incredible honor to us and all our stakeholders. We are deeply grateful for this recognition and we appreciate the trust our partners have given throughout this journey, as we strive to improve the quality of life of our beloved furbabies and pet parents,” said URC Agro Industrial Group (AIG) Managing Director Vincent Henry C. Go.
“At the heart of our brand is our deeply rooted culture of being a Kabalikat—a trusted partner. This spirit of partnership goes beyond business; it reflects in how we engage with pets, pet owners, and trade partners. We’re honored and thankful to have received global recognition multiple times over the past decade.”
A winning smile for a winning streak—celebrating TopBreed’s fifth consecutive recognition from the World Branding Awards is renowned veterinarian and TopBreed endorser Dr. Nielsen Donato.
The World Branding Awards is the premier awards of The World Branding Forum, a UK-based organization dedicated to advancing branding standards in all industries across the globe. In the 10 years since its founding, over 4,000 brands have participated in the competition, representing 66 countries. In 2025, 950 brands from 25 countries competed in the Animalis edition, cementing TopBreed’s place as one of the best dog food brands in the Philippines and on the global stage.
With yet another win notched on their belt, URC and TopBreed will continue to champion pet nutrition in ways that improve the lives of pet parents and their furbabies, as a true kabalikat.
Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Magic Crackers, Cloud 9, Payless, Great Taste Coffee, and C2 Cool and Clean, which have been part of Filipinos’ lives for decades. TopBreed, URC’s pet care brand under its Agro-Industrial Group, offers high quality and top-value products including dog and cat food, dog shampoo, and pet vitamins. To learn more about URC and TopBreed, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines and @TopBreedDogMeal) and TikTok account (@URCPhilippines).
