URC’s Fun-O and Tivoli Land on Thailand’s List of Most Influential Brands

Two top-selling brands of Universal Robina Corp. (URC) in Thailand – Fun-O and Tivoli – have landed in the rarefied list of Thailand’s most influential brands.

Fun-O and Tivoli topped the biscuit and wafer categories, respectively, in the 2023 Top Influential Brands Awards presented by Influential Brands Singapore.

“These awards reaffirm URC's commitment to delivering top-tier products and staying attuned to evolving consumer preferences,” said Tanant Suwanraks, Vice President and General Manager of URC Thailand, Laos, and Cambodia.

Delighting everyone with good food choices: The URC Thailand team celebrates a major win as two of its brands, Fun-O and Tivoli, earned spots on Thailand’s most influential brands list.IMAGE URC Thailand

The awardees were selected following a comprehensive market survey of over 600 consumers representing both Generations Z and Y in Thailand. Factors that contributed to URC’s twin wins include its adeptness at product innovation and its brands that offer uncompromising quality, value for money, and wide consumer reach.

Not resting on its laurels, URC rolled out a robust marketing strategy at the start of the year to further entrench Fun-O and Tivoli as Thailand’s leading snack brands. Among the successful promotional efforts for the two brands are lucky draws that offer over 4.3 million baht (P6.7 million) in prizes. In addition, the company continues to introduce new variants, with the Fun-O Lava Chocolate Cookie targeting the premium segment and the Tivoli Selected Mint Chocolate tapping into the rising popularity of mint chocolate. “At URC, we drive product innovation to infuse vibrancy and differentiation into our existing product portfolio,” said Suwanraks.

Already popular in Thailand, URC's Fun-O and Tivoli brands had a further boost with a successful marketing campaign launched earlier this year. IMAGE URC Thailand

URC has also partnered with Thailand’s top brand ambassadors, enlisting popular Thai folk singer and actor Ble Patumrach R-Siam for Fun-O and fast-rising pop music star Joey Phuwasit for Tivoli, to “underscore our commitment to delivering boundless joy throughout the year,” added Suwanraks.

In the Philippines, URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has a significant and growing presence in the ASEAN region. Its leading regional brands include Lexus, Tivoli, and Fun-O.

For more information, visit urc.com.ph