Cebu Pacific (CEB), the Philippines’ leading carrier, has formally turned over 10,000 mangrove trees to the Tapon Fisherfolks Association and the local government of Dumanjug, Cebu. The ceremonial turnover was attended by local fisherfolk leaders, government officials, and representatives from Cebu Pacific and the Ramon Aboitiz Foundation Inc. (RAFI), signifying their shared mission to protect marine ecosystem and promote sustainable livelihoods. Through this project, the carrier reaffirms its commitment to environmental stewardship and community resilience.
“This initiative is a long-term investment in our community and the environment,” said Aileen Isidro, CEB Vice President for Corporate Strategy and Risk Officer. “We are proud to stand alongside RAFI and the Tapon Fisherfolk Association as we work to restore and protect our coastlines. These efforts help preserve biodiversity, strengthen community resilience, and secure livelihood for future generations.”
Cebu Pacific, the Ramon Aboitiz Foundation Inc. (RAFI), Tapon Fisherfolk Association, and local officials lead the ceremonial turnover of 10,000 mangrove trees in Brgy. Tapon, Dumanjug, Cebu, as part of ongoing coastal conservation efforts.
Since its launch in January 2023, the program has been a significant part of CEB's broader sustainability roadmap. It leverages nature-based solutions to reduce the environmental impact of business, and to offer alternative livelihood opportunities to the residents of involved communities.
“Sustainability takes root when communities are at the center. Through this initiative, we aim to restore our coastlines, reduce our environmental impact, and create spaces where communities lead and thrive,” said Dio Angelo Alojado, CEB Director for Corporate Strategy and Sustainability, during his remarks at the ceremonial turnover.
Cebu Pacific Director for Corporate Strategy and Sustainability Dio Angelo Alojado underscores the airline’s commitment to environmental protection and building resilient communities.
As of this writing, over five hectares of coastline have been restored. The program has also resulted in the training of 35 members of the Tapon Fisherfolks Association in seedling propagation, site preparation, and mangrove planting. With the recent turnover, the association now takes the lead in maintaining and monitoring the mangroves.
“We believe that through strong partnerships like this, we are taking meaningful steps together toward building a climate-resilient and greener Cebu," said Estee Marie Plunket, RAFI Chief Communications and Partnerships Officer. "We are grateful to Cebu Pacific for growing with us, supporting community-based mangrove tree-growing efforts that protect our environment and uplift local livelihoods."
Through its sustainability programs and partnerships, the Cebu Pacific continues to support the aviation industry’s net-zero goal by 2050 and promote responsible travel in the regions it serves.
For more information on Cebu Pacific, visit cebupacificair.com
