Digital Transformation & Customer Centricity
In 2024, JG Summit DTO launched the sixth run of its in-house accelerator program, Launchbox: The Gokongwei Group Corporate Innovation Program, which enables cross-functional teams to solve critical business challenges through action learning and rapid prototyping. This season delivered impactful innovations across corporate center unit functions, driving efficiency, agility, and enhanced employee experiences.
Pilot Results
- Office of the Chief Finance and Risk Officer: Streamlined budgeting through an Integrated Planning Process, reducing the cycle from eight to ten weeks down to four to six weeks and consolidating multiple templates into one.
- Corporate Internal Audit: Developed a Continuous Integrated Assurance Framework, reducing open audit issues by 50% and cutting auditing time for high-risk areas from 50 to 10 man-days through real-time dashboard insights.
- Corporate Human Resources: Introduced a flexible benefits program, increasing employee satisfaction from 55% to 88% and benefit awareness from 32% to 75%.
- Corporate Information Technology: Implemented passwordless authentication, which reduced account lockouts and cut login time to under two seconds, achieving 66% adoption within the pilot phase.
JG Summit DTO broadened access to critical skills development by offering a mix of interactive workshops and on-demand learning. These programs, which include Design Thinking, Digital Marketing, Data Science, Agile, GenAI, and Cybersecurity, equip employees with practical skills needed to tackle business challenges and drive growth. By making learning more accessible and action-driven, the GG Innovation Academy continues to help build a future-ready workforce.
The enhanced promotional efforts delivered via Go Rewards channels, combined with multi-channel attribution, generated USD 2.4 billion in revenue from supermarket promotion redemptions. Moreover, customers exposed to these communications consistently increased their spending over time, averaging 1.7 times more than customers who were not exposed.
Universal Robina Corporation
The company participated in the Advantage Report, which shows the performance of suppliers as evaluated by retailers. In 2024, URC BCF Philippines is part of the top 10 evaluated suppliers, ranking 8th overall among its peers. The survey covers both local and international companies in the consumer goods space.
URC held its annual URPartner Global Supplier Excellence Awards on April 15, 2024, recognizing outstanding supplier performance and contributions to the company's success. The event aims to enable suppliers to commit to continuously improve and be sustainable, recognize the exemplary performance of the organization’s suppliers and acknowledge those who made a difference and undoubtedly contributed to the success of URC in delighting everyone with good food choices. 34 suppliers were awarded with the following categories: Appreciation Award, Extra Mile Award, Collaboration Award, Sustainability Award, Supply Reliability Excellence Award, Quality Excellence and Supplier of the Year Award. URC’s supplier recognition programs demonstrate the company’s endless commitment to improving and acknowledging efforts and contributions that strengthen and set up the company for success. These programs and activities contribute to the promotion of UN Sustainable Development Goals (SDG) 8 (Decent Work & Economic Growth), SDG 9 (Industry, Innovation & Infrastructure), and SDG 11 (Sustainable Cities & Communities).
Universal Robina Corporation
The Digital Office consists of a dedicated team focused on leveraging technology to drive innovation, streamline processes, and ensure Cebu Pacific continues to thrive in today’s increasingly digital landscape. CEB's goal is to create a more seamless digital journey for its customers by enhancing its website and app performance, focusing on simplifying the booking, check-in, and booking management journey while prioritizing customer needs and experiences at every stage.
Universal Robina Corporation
RLC Residences has partnered with Salesforce, a global technology company and AI-powered customer relationship management (CRM) platform, to utilize Data Cloud to unify and harmonize structured and unstructured customer data in real-time. This collaboration establishes a foundation for personalized customer experiences and real-time analytics, facilitating data-driven actions and workflows while safely integrating AI across the Salesforce applications.
This approach ensures that every interaction—whether an initial inquiry, the purchase process, or after-sales support—remains seamless and memorable. By addressing pain points and anticipating needs before they arise, RLC Residences enhances customer satisfaction and personalizes interactions, resulting in a more tailored and efficient experience throughout the homeownership journey.
Universal Robina Corporation
ACE is a workstream under Project Sarimanok aimed at improving JGSOC’s value delivery. By the end of 2024, there was a 33% increase in local sales volume year-to-date; a 300% increase in the booked price premium over the Independent Commodity Intelligence Services (ICIS)—the global source of information for the chemicals, energy, gas, carbon, and coal markets—since June 2024; and a 20% reduction in slow or non-moving inventory volume within the same timeframe.
Moreover, the following initiatives were implemented to transform the JGSOC’s ways of working:
- A new sales governance process to monitor performance, assess customer strategies, and develop initiatives to enhance commercial outcomes
- A fit-for-purpose commercial organization with new roles established in pricing, market intelligence, business development, and sales planning
- A revamped demand planning process to improve forecast accuracy and drive on-time fulfillment
Universal Robina Corporation
The mobile check deposit feature enables customers to deposit checks anytime, anywhere through the mobile app, eliminating the need for in-person branch visits and reducing wait times. With this, GoTyme Bank enhances convenience with a secure, fast, and paperless process, allowing customers to manage their funds at any time.
MCA provides eligible MSMEs with the ability to obtain real-time access to credit, eliminating the challenges of traditional loan requirements. By utilizing merchants’ transaction data, GoTyme Bank is able to underwrite its loans and offer terms that better align with the sales cycle of its merchant partners. Key partners include Paymongo and Foodpanda.
Salary loans enable employees of partner companies to instantly access their earned wages on demand, helping reduce financial stress between paydays. This feature is seamlessly integrated into the GoTyme Bank user journey, ensuring fast, secure, and frictionless salary advances.
Universal Robina Corporation
The Connected Control Tower enables DSSI to leverage data for operational insights, offering visibility and real-time analytics to manage performance and control costs.
Universal Robina Corporation
Process automation helped increase productivity, improve employee experience, enhance data security, eliminate manual processes, and reduce business risks.
Transitioning to a fully digital approach saved time and allowed LIPAD to benefit from streamlined processes, enhanced report monitoring, and reduced costs.
Universal Robina Corporation
A key partnership formed in 2024 involves a pilot between Zuzu, a JGDEV portfolio company, and Go Hotels. As part of the pilot, Go Hotels measures and assesses the impact of revenue optimization from using Zuzu for its OTA channels, with the goal of expanding to more branches if the pilot is successful.
Universal Robina Corporation
By leveraging machine learning and personalization, DAVI introduced a recommender feature in its mobile app, highlighting relevant promotions and leading to increased engagement and sales, with the potential to generate advertising income.
