DTI Names URC as Top Processed Food & Beverage Exporter
URC’s most popular brands are distributed in 38 countries around the world
by URC| Feb 8, 2021
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Universal Robina Corporation was selected by the Department of Trade and Industry as the country’s top exporter for the processed food and beverage sector at the recent National Export Congress, held last December.
URC, one of the Philippines’ largest food and beverage manufacturers, was recognized based on the value of its export transactions in 2019. The company’s exports reached approximately US$30 million that year.
“This recognition for our hard work and dedication to our customers is especially meaningful, given the challenges businesses, and our nation as a whole, are facing because of the Covid-19 pandemic,” said Brian Go, URC’s Vice President for Global Exports and Frontier Markets.
Go added that exporters “are still bravely marshaling on despite the shackles to trade that the coronavirus has brought on, as nations tighten their borders and businesses are weighed down by lockdowns.”
According to the Export Development Council, the focus of the 2020 National Export Congress, which is the highlight of the National Exporters' Week, was on how the country’s top exporters were able to respond to the current business environment by applying digital transformation in their operations.
"We looked at those companies who took their chances by embracing the shift of the changing business landscape towards a post COVID-19 world… We wanted to hear their stories – their stories of survival, recovery and resilience and what their plans are as the country now moves towards the resurgence phase,” the council said.
Through its Exports Group, URC brings its products, including its popular brands Jack 'n Jill snacks, Great Taste instant coffee, and C2 ready-to-drink tea, to 38 countries around the world.
In 2019, the company formeda unifiedGlobal Exports business unit tasked with the worldwide distribution of products from both URC Philippines and URC Internationalaffiliates. This integrated URC’s regional sales teams andenabledthe consolidation of previously distinct export departments into one global export team,withcombined revenues of around US$45 million.
At present, the Global Export business unit serves nations and territories in North America, Europe, the Middle East, Africa and Indian Ocean islands, North Asia, and Oceania and the Pacific Islands. Its Philippine office also distributes its products to affiliate URC companies in Singapore, Hong Kong, and Malaysia.
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